Safety Training with Real Immersivity for Mining (STRIM)

The STRIM project (101083272 - STRIM - ERASMUS-EDU-2022-CBHE) focuses on developing immersive safety training solutions for the mining sector. By leveraging Virtual Reality (VR) and Augmented Reality (AR) technologies, the project aims to provide realistic, risk-free training environments to enhance safety practices in mining operations. This document outlines the communication and dissemination strategy designed to promote STRIM’s objectives, reach target audiences, and ensure the adoption and sustainability of project results.

This strategy identifies key audiences, including mining professionals, academic institutions, regulatory bodies, and the general public, and lays out a comprehensive plan for engaging these groups through various communication channels and tools. It also highlights the importance of visual identity, translation and localization efforts, and a robust dissemination timeline to ensure the effective delivery of the project's messages. Finally, the document includes guidelines for the implementation of communication activities, the creation of templates, and the activation of STRIM's dedicated digital platform.

The STRIM project’s communication and dissemination strategy is critical to its success. As the project focuses on the creation of immersive safety training tools for the mining industry, this strategy ensures that key messages and project outputs are delivered effectively to stakeholders at local, regional, and international levels.

The strategy encompasses several components:

Target Audiences: Mining professionals, academic institutions, policy-makers, and the general public will be the primary and secondary targets of STRIM’s communication efforts.
Communication Channels: A mix of digital and traditional communication channels will be used, including social media, newsletters, conferences, and STRIM’s dedicated platform.
Visual Identity: The strategy includes the creation of a recognizable visual identity, consisting of logos, colours, and typography that will ensure consistency across all materials.
Localization and Translation: As STRIM is a multinational project, key project materials will be translated into several languages, ensuring accessibility and cultural relevance.
Implementation Plan: A step-by-step guide to executing communication activities will ensure that dissemination goals are met throughout the project's lifecycle.

The strategy also outlines the establishment of quality measures and proposed timelines to monitor the effectiveness of the communication activities. With the combination of traditional and innovative approaches, STRIM aims to maximise the impact of its training solutions and foster a sustainable safety culture in the mining industry.

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